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Quotes & Reservations

Privacy Policy


GO Alpine provides ground transportation in the United States, but more specifically in Steamboat Springs, Denver, Hayden and surrounding areas. At GO Alpine the privacy and security of our customers and visitors are of paramount importance. GO Alpine is committed to protecting the data you share with us. This privacy policy explains how GO Alpine processes information that can be used to directly or indirectly identify an individual (“Personal Data”) collected through use of its website, and reservation platform.

For the purposes of this policy, GO Alpine defines the term “System User” as an entity with which GO Alpine has an established relationship or establishes a relationship with and the term “Visitor” as an individual that visits our front-end website (for example

Any information stored on GO Alpine’s platform is treated as confidential. All information is stored securely and is accessed by authorized personnel only. GO Alpine implements and maintains appropriate technical, security and organizational measures to protect Personal Data against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure.

Collection and Use


The following sections cover the specifics of each of the two groups from which data is collected: website Visitors and System.

Website Visitors

If you are a Visitor to our website only, and not a user of our reservation platform, then this section is relevant for you.

By visiting this website, you consent to the collection and use of your Personal Data as described herein. If you do not agree with the terms set out herein, please do not visit this website. If required by applicable law, we will seek your explicit consent to process Personal Data collected on this website or volunteered by you. Kindly note that any consent will be entirely voluntary. However, if you do not grant the requested consent to the processing of your Personal Data, the use of this website may not be possible.

GO Alpine may collect, record and analyze information of Visitors to its website. We may record your IP address and use cookies. GO Alpine may add information collected by way of page view activity. Furthermore, GO Alpine may collect and process any Personal Data that you volunteer to us in our website’s forms, such as when you sign up for information and newsletters. If you provide GO Alpine with your social media details, GO Alpine may retrieve publicly available information about you from social media.

Such Personal Data may comprise your IP address, first and last name, your postal and email address, your telephone number, credit card information, and other information pertaining to the type of requested ground transportation.

GO Alpine may gather data about visits to the website, including numbers of Visitors and visits, Geo-location data, length of time spent on the site, pages clicked on or where Visitors have come.

Purpose of processing personal data

GO Alpine uses the collected data to communicate with Visitors, to customize content for Visitors, to show ads on other websites to Visitors, and to improve its website by analyzing how Visitors navigate its website.

Sharing personal data

GO Alpine may also share such information with service vendors or contractors in order to provide a requested service or transaction or in order to analyze the Visitor behavior on its website.


Cookies are small pieces of information sent by a website to a Visitor’s hard disk. Cookies cannot be used to run programs or deliver viruses to your computer. By continuing to visit the website, you agree to the placement of cookies on your device. If you choose not to accept our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be. We may also place cookies from third parties for functional and marketing purposes. The use of cookies is widespread and benefits the surfer.

Links to other sites

Please be aware that while visiting our site, Visitors can follow links to other sites that are beyond our sphere of influence. GO Alpine is not responsible for the content or privacy policy of these other sites.

Retention and deletion

GO Alpine will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations. GO Alpine’s System Users have control of the purpose for collecting data, and the duration for which the Personal Data may be kept. Users of our Reservation Call Center with an active account will therefore have the responsibility to request deletion of data. When a System Users account is terminated or expired, all Personal Data collected through the platform will be deleted, as required by applicable law.

Acceptance of these Conditions

We assume that all Visitors of our website and/or Reservation Call Center of GO Alpine have carefully read this document and agree to its contents. If someone does not agree with this privacy policy, they should refrain from using our website and/or Reservation Call Center. We reserve the right to change our privacy policy as necessity dictates. Continued use of GO Alpine website and platform after having been informed of any such changes to these conditions implies acceptance of the revised privacy policy.

Our Legal Obligation to Disclose Personal Information

We will reveal a user’s personal information without his/her prior permission only when we have reason to believe that the disclosure of this information is required to establish the identity of, to contact or to initiate legal proceedings against a person or persons who are suspected of infringing rights or property belonging to GO Alpine or to others who could be harmed by the user’s activities or of persons who could (deliberately or otherwise) transgress upon these rights and property. We are permitted to disclose personal information when we have good reason to believe that this is legally required.

GO Alpine’s Data Protection Officer

GO Alpine has a “Data Protection Officer” who is responsible for matters relating to privacy and data protection. This Data Protection Officer can be reached at the following address:

GO Alpine
Attn: Data Protection Officer
P O Box 775066
Steamboat Springs, CO 80477
970-879-2800 ext. 3106

For Further Information

If you have any further questions regarding the data GO Alpine collects, or how we use it, then please feel free to contact by email

Attn: Data Protection Officer
P O Box 775066
Steamboat Springs, CO 80477
970-879-2800 ext. 3106